Tuesday 24 December 2024
 
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Mobile apps ‘get 5pc of marketing budget’

Mobile applications now take more than five per cent of the overall marketing budgets of Gulf-based companies across consumer industries, said an expert. This is a significant development for the industry that is just a few years old in th

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50pc in UAE ‘use Facebook’

Fifty per cent of the UAE population use Facebook while Bahrain had 36 per cent and Qatar 30 per cent penetration of the social media, said a report. Furthermore, the GCC countries, with the exception of Saudi Arabia, primarily prefer to u

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