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Self-reliance urged for Mideast firmsMiddle East businesses should give up the “sense of inferiority” and start depending on themselves to drive the creative side, an expert said. This could save half the creative costs with double the impact for campaigns, estimated Guy Brow More… |
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SMEs urged to upgrade marketing practicesSmall and medium enterprises (SMEs) in the GCC must update themselves with latest marketing techniques to survive in a changing digital marketplace, said the organisers of an upcoming marketing forum in Dubai. Genius Marketing, an internat More… |
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London Business Forum relocates HQ to DubaiThe London Business Forum, a company renowned for organising business events, has relocated its newly set up Cairo regional headquarters to Dubai, as the first main hub outside London. The company revealed plans to organise more than 25 wo More… |
