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98pc of Gen Z consumers still shop in-storeDespite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mo More… |
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Mideast firms ‘must adapt to Generation Z’Middle East employers must learn how to adapt to the unique demands of Generation Z in order to attract and retain new talent in the new era of digital revolution, regional experts have alerted. Failure to grasp how to motivate an More… |
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VOD 'a big hit among Gen Z'Streaming Video on Demand (VOD) is set to be the next most common mode of video consumption for Generation Z (those in the 16 to 24 age group) after broadcast TV in the Middle East region, according to a recent study. The VOD will be popul More… |
