Tuesday 24 December 2024
 
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Effective Measure

Effective Measure launches e-audience tool

Effective Measure, a leading online audience measurement services company, has announced the launch of a new e-audience intelligence tool for marketers, digital professionals and other Internet users in the Mena region. The new tool,

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Internet ‘takes priority over television’

Internet users in the Middle East are spending more time online than watching television, according to a new survey. The survey published by online research company Effective Measure and carried out in conjunction with Spot On Public Relat

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