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Local brands

Local comfort foods rank high among UAE consumers

UAE consumers have strong emotional connections with comfort foods from local dairy brands, Patchi chocolate and Americana products, according to the Brand Intimacy 2017 Report by MBLM Dubai. Overall, an impressive five of the top

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Egypt can leverage brand loyalty says expert

Egypt can enhance its overall economic performance by promoting world-class local brands and leveraging brand loyalty, according to brand expert BrandCentral. With the sheer size of its population, Egypt has been recognised as the largest

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