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Don’t cut prices now, says marketing guruEmphasise tradition and heritage in your advertising campaigns and don’t cut your prices, said marketing expert Martin Lindstrom. Lindstrom was speaking in the run-up to his Buyology Symposium, to be held in Dubai on April 19. The symposiu More… |
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Lindstrom’s GCC tour starts in AprilBestselling author and branding expert, Martin Lindstrom, will deliver lectures on the impact of subliminal advertising and the revolutionary influence of neuroscience in marketing, during his Gulf-wide tour in 2009. His latest book, Buyol More… |
