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UAE banks ‘not meeting customer expectations’Banks in the UAE are not meeting their customer expectations, according to a recent study by TNS, a custom market research organisation. The TNS Annual Corporate Banking Excellence study looked closely at the services offered by c More… |
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UAE banks ‘not meeting customer needs’Banks in the UAE are not meeting customer expectations, according to a recent study by TNS, a leading global custom market research organisation. The study looked closely at the services offered by corporate banks with the outcome More… |
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‘Targeted advertising works better’: expertEven in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert. Steve Hamilton-Clark, CEO, TNS Mena, a leading cus More… |
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What is the secret recipe for brand success?What is the recipe behind the success of brands like Johnnie Walker that make them stand out from the rest. A new research reveals the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi &ndas More… |
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Surveys should deliver better insights: expertMarketers are being urged to optimise their survey design in order to deliver better insights into what people do, said an expert. Steve Hamilton-Clark, CEO of TNS Mena, a leading custom market research organis More… |
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‘Zombie’ products killing consumer brandsCompanies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits, a report said. ‘Zombie’ products fail to provide long-term growth, acting a More… |
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UAE 'tops global smartphone ownership'Seventy-eight per cent of UAE residents own a smartphone compared to the global average of 42 per cent, a report said, adding that nearly 40 per cent of consumers in the Emirates either own, or are looking to own, a tablet. Mobile More… |
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Smartphone penetration at 73pc in UAEThe smartphone market in the UAE is strong with a 73 per cent penetration and most consumers looking to upgrade devices, said a research study. The TNS Annual Mobile Life Study draws on consumer behaviour, motivation, attitudes an More… |
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Women ‘major influence in retail sector'In line with global figures that point to women accounting for consumer spending worth $20 trillion, they are becoming a major retail influencer in the region with new demands on products and services, said an expert. Steve Hamilton-Clark, More… |
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79pc in UAE ‘look to start using LBS’Around 79 per cent of mobile users in the UAE who currently don’t use location-based services (LBS) wish to start benefiting from the range of services, a report said. The majority of people around the world now recognise the value of shar More… |
