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RAPP to launch tools to focus on small dataRAPP, an agency specializing in data fuelled creativity, has plans to launch a new set of insight tools within its Middle East/Africa team to focus on small data in the Middle East, starting initially with the UAE. With a key focu More… |
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Customer needs analysis ‘key to success’RAPP, an agency specializing in data fuelled creativity, said that in today’s world of “big data” analytics, the empathy of listening to consumers’ needs via vastly smaller data sets, play a pivotal role in effective comm More… |
