Shaza Hotels, a subsidiary of Barwa Real Estate Group, has signed a MoU with Omnia Properties, for the launch of the first Mysk-branded residences in the Sultanate of Oman. 

The development, provisionally named Mysk Beach Residences, will introduce an exclusive collection of 125 fully serviced residences along the Gulf of Oman coastline, combining the freedom of private ownership with the comfort, convenience and personalised services of an internationally managed hospitality experience.

Located on the Gulf of Oman, the development will occupy a prime beachfront setting with more than 200m of beach frontage. The project will offer a tranquil coastal retreat within convenient reach of the Omani capital. 

The development will feature 125 one- and two-bedroom apartments providing the flexibility of independent living with the benefits of hotel-inspired services. Mysk Beach Residences is expected to open in 2030.

The signing ceremony took place at Cityscape Qatar 2026 in Doha, marking an important milestone in Shaza Hotels' regional expansion and reinforcing its commitment to the growing branded residences sector.

The agreement was sealed by Simon Coombs, CEO & President of Shaza Hotels, and Ali Mohamed Al Lawati, Chairman of Omnia Properties, at the ceremony which was also attended by Abdulaziz Al Yahmadi, the brand ambassador of Omnia Properties along with other senior representatives of Shaza Hotels and Omnia Properties.

Al Lawati said: "Oman is an exceptional coastal destination with tremendous potential, and our vision is to create a development that celebrates its natural surroundings while offering a distinctive lifestyle and long-term value for property owners. By combining Omnia Properties’ development expertise with Shaza Hotels’ internationally recognised hospitality standards and operational capabilities, we aim to establish a new benchmark for branded residential living in the sultanate."

"This partnership reflects our confidence in Oman’s growing appeal as a destination for tourism, lifestyle and real estate investment, and our commitment to developing projects that contribute to its long-term growth," he stated.

Coombs expressed delight at the collaboration with Omnia Properties to bring the first Mysk-branded residences to Oman, a destination that holds tremendous significance for its growth strategy. 

"The sultanate’s extraordinary natural beauty, rich cultural heritage and progressive tourism vision make it an ideal setting for the continued evolution of our brands. This signing reflects our ambition to extend the Mysk experience beyond traditional hospitality into thoughtfully conceived residential environments where owners and guests can enjoy the warmth of Arabian hospitality alongside the privileges of professionally managed living," he added.

Designed to offer an inviting resort-style lifestyle, Mysk Beach Residences will feature an extensive selection of leisure and wellness amenities, including a resort swimming pool and children's pool surrounded by landscaped gardens, an all-day dining restaurant, VIP lounge, fitness centre, children's recreational facilities, cinema and entertainment lounge, and convenient retail facilities. 

The development will embody Mysk's signature Arabian hospitality in an alcohol-free environment, creating a welcoming destination for families, leisure travellers and extended-stay guests.

The signing further strengthens Shaza Hotels' presence in Oman, complementing its portfolio in the sultanate, which includes Mysk Al Mouj Muscat and Mysk Muttrah Collection, it added.-TradeArabia News Service