FIX Dessert Chocolatier has won the Dubai-it Award for Projects in the Field of Business.

This was announced by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, an Emirates News Agency (WAM) report said.

The award recognises the company’s success in turning an idea that began as a home business in Dubai into a global commercial venture that had an extraordinary impact on the chocolate industry and helped establish a new category named ‘Dubai Chocolate’.

More than two million customers

In just 15 months, the company reached more than two million customers and sold over 6.5 million pieces of chocolate. ‘Dubai Chocolate’ has become one of the most-searched products on global search engines, and the ‘Dubai Chocolate’ hashtag recorded 13.8 billion views in three months. 

Sheikh Hamdan said: “The Dubai-it Award for Projects in the Field of Business goes to FIX Dessert, which introduced ‘Dubai Chocolate’ to the world. Sarah Hamouda and Yezen Alani turned a home business in Dubai into a global success. Sales of Dubai-style chocolate rose by 1,234% in a year. Its impact extended to global pistachio supply chains.”

He added: “Dubai Chocolate has reached markets around the world and more than 100 airports. This is Dubai-it — turning a simple home-based business into a venture that has made its mark on an entire global industry. Congratulations to the FIX Dessert team.”

Shaking up and entire industry

Mohammad Abdullah Al Gergawi, Chairman of The Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, said, “One project can shake up an entire industry, reshape demand, and prompt leading global companies to develop new products. FIX Dessert did exactly that. An idea born in a Dubai home kitchen sparked a global commercial phenomenon carrying Dubai’s name. This is Dubai-it: turning the ambition behind one venture into an extraordinary achievement that influences an entire industry, with excellence in record time.”

He added: “The Dubai-it Award celebrates the power of ideas to create new opportunities and drive change across global industries. FIX demonstrates that Dubai gives ventures, however small their beginnings, the opportunity to make a significant impact. From here, an idea can reach millions and open new paths for an entire industry to grow.”—TradeArabia News Service