The Saudi Oil Sustainability Programme (OSP) has won two international Vega Digital Awards for its “We Know Its Worth” campaign, launched to mark Saudi Arabia’s 95th National Day and highlight the importance of oil in everyday life.

The campaign featured an interactive virtual experience demonstrating how oil is used in a wide range of everyday products and items.

It generated strong public engagement while helping raise awareness and deepen understanding of oil’s diverse applications and significance.

The campaign received a Gold Award in the Education and Learning category and a Platinum Award for Best Use of VR, recognising its creative approach, innovative experience design and effective use of advanced technology to communicate awareness messages.

The OSP said the awards reflect the campaign’s success in combining technology, creativity and public participation to deliver an engaging educational experience with lasting impact.

The programme continues to develop innovative awareness initiatives designed to encourage knowledge-based community engagement and showcase the potential of modern technologies.

Its efforts support Saudi Arabia’s broader ambitions to promote innovation and excellence both domestically and internationally.

The Vega Digital Awards are administered by the International Awards Associate, which oversees global awards programmes recognising creative and professional excellence. -OGN/TradeArabia News Service