stc Bahrain, a digital enabler, has appointed Khalid Alia as Chief Digital and Customer Experience Officer, as part of the company’s strategy to accelerate its digital growth and deliver more seamless, customer-centric experiences.

Alia previously served as Senior Director of Consumer Marketing and Customer Experience at stc Bahrain, where he played a key role in driving the company’s consumer strategy, enhancing the customer journey and delivering several successful product and service launches, the company said.

With extensive international experience across strategic commercial and marketing roles within the telecommunications sector, Alia will lead stc Bahrain’s digital and customer experience agenda, focusing on innovation, digital adoption and the continued development of solutions that meet customers’ evolving needs, it added. -TradeArabia News Service