Sumea, a Dubai-headquartered international sourcing, procurement and supply chain group, has announced the opening of SumeaWorld, a 12,000-sq-m global trade hub in DP World’s Jebel Ali Free Zone (Jafza), thus consolidating sourcing, procurement, warehousing and global distribution under one roof.

Founded in Congo as a consumer-goods business, Sumea has evolved into an international sourcing and supply chain group supported by a network of over 300 suppliers, including global brands and leading OEM manufacturers. 

The facility, secured on a 20-year commitment, will serve as Sumea's regional headquarters and central logistics platform, enabling customers and business partners to source, consolidate and re-export products across more than 75 countries from a single integrated hub in Dubai.

SumeaWorld brings together consumer electronics, building materials, retail goods, industrial equipment and other product categories into one integrated ecosystem, strengthening the company's ability to serve customers across Africa, the Middle East, Asia and beyond.

On the strategic move, Managing Director Dhirraj Tilani said SumeaWorld was the natural next step in the group's journey. 

"Dubai has given us the platform to connect sourcing, supply and distribution on a global scale, and SumeaWORLD brings all of that together in one place. It is a faster, smarter and more connected way for our partners to move their products to the markets that need them," he stated. 

Ebtesam Alkaabi, the Senior Vice President, Sales, Jafza, pointed out that Sumea’s 20-year commitment reflects the kind of long-term confidence that shapes Jafza’s growth. 

"For businesses managing multi-market sourcing and distribution, having a partner of this scale operating from within the free zone strengthens the wider ecosystem they can plug into. It reinforces Jafza’s role as a base from which companies build resilient operations across Africa, Asia and the Middle East," he added.-TradeArabia News Service