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The 'red pill' of digital construction

DUBAI
The 'red pill' of digital construction
Dmitrii Samokhodkin, Founder and CEO of Constructly

Why do approximately 70% of digital transformation projects fail? It's a bit like the Matrix movie, but in business: what appears to be a working system is often just a facade with roughly half of it being nothing more than imitation; especially when there are as many parties and contractors as in the construction industry.

So any change, even for the better, can easily disrupt the processes. That is why this ‘matrix’ fights back. So, the choice of digital shift and persuading everyone in the organisation to embrace new ways of doing things can be as perplexing as choosing between the red and blue pill.

However, just like Neo's red pill offered a revolutionary perspective of reality, we at Constructly have discovered our own 'red pill'. It seems better though, as our strategy helps transform your processes without causing that kind of disruption just starting with the right tools.

For the past three years, we've been in the trenches with developers and contractors, uncovering the challenges and motivations behind their digital journey. At Constructly, we have been working with developers’ and contractors’ challenges and reasons to choose the digital path starting with different tools and processes. So, we came up with a strategy to fit most of the companies that need an immediate boost and quick transformation start.

Starting right

For construction companies, defect management and insightful AI-based progress tracking are the two areas to begin the digital transformation without any collapse. These solutions can be implemented with little disruption of the ongoing projects and they help streamline the processes for both top management and field workers. At the same time, their impact on business shows almost instantly, making them ideal pioneers for your digital shift. Therefore, starting your digital transformation with them provides a solid foundation to build upon.

Data driven decisions

The $4-billion Aida project, a one-of-its-kind mixed-use gated community.

 

Accurate up-to-date reporting and progress-based predictions empower decision-makers with critical data presented in a convenient visual manner. It is a game-changer for C-Level executives, enabling them to make timely and well-informed choices.

The real-time internal and external on-site construction progress tracking solution uses AI to analyse the state of works in real time. The machine learning model for internal site inspections detects various components, including unfinished floors, ceilings, walls and other parameters. The external monitoring model can identify the progress by detecting new monolithic blocks, brickwork units, and compliance with the planned works. The independent data is delivered as re-configurable analytical dashboards ensuring efficiency, trust, accountability, and communication among investors, construction workers, and project stakeholders.

By relying on independent AI, companies minimise human errors, misunderstandings, and biases that might affect site performance assessments. For instance, you can predict delays and reassign contractors, avoiding downtime that might cost a fortune.

Quality to be the quantity

The $4-billion Aida project, a one-of-its-kind mixed-use gated community.

 

When defects are not addressed promptly, they can escalate into major disruptions, leading to delayed projects and unsatisfied clients. With Constructly Quality Control, QC engineers can efficiently log defects, assign responsibilities, and manage all communications in one place. This results in minimised costly reworks and downtime, reduction in defect resolution time from an average of 20 days to just five days, ensuring smoother operations, improved Customer Satisfaction Index, profit increase and easier business scaling.

No time to lose

Starting with defect management and progress tracking is highly beneficial as it addresses the two most crucial aspects of the construction works: high-level decision making and on-site management. Implementing new technology can be challenging, but this strategy ensures that the solutions don't just appear fancy, but effectively used.

We go even further here and focus on onboarding and adoption, as these are the two most important processes in any implementation project. Constructly provides in-person training and regular site visits to gather feedback and address queries.

 

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