Shangri La Jeddah has appointed a new Director of Operations to spearhead its operational initiatives while implementing strategic plans to drive efficiency, enhance guest experiences, and further elevate the hotel's reputation in the luxury hospitality sector.

With extensive experience in international cross-functional hotel management and having progressed full circle from the Far East to the Middle East, Tobias Ernst is no stranger to the Shangri-La brand.

His impressive hospitality career includes operational leadership at various Shangri-La hotels in China, such as Island Shangri-La Hong Kong, Shangri-La Dalian, Shangri-La Changchun, Shangri-La Haikou in Hainan, and the flagship Shangri-La Singapore.

Ernst is joining the executive team at Shangri La Jeddah, renowned for its vibrancy, discerning guest experiences and award-winning F&B offerings.

His appointment aligns seamlessly with Shangri-La Jeddah's dedication to innovation, creativity, and operational excellence. With more than two decades of leadership in the luxury hospitality sector, Tobias’ wealth of experience promises to play a crucial role in maintaining and elevating the hotel’s reputation for exceptional services and practices.

His proven track record in repositioning iconic restaurants, managing world class food and beverage operations, implementing digitisation projects, and managing large-scale operations underscores his ability to drive new concepts and implement creative solutions in the Jeddah hospitality landscape.

Commenting on his new role, Tobias Ernst said: “I am thrilled to join Shangri La Jeddah and contribute to its success in the rapidly evolving Saudi market. The kingdom's positive outlook for tourism and hospitality, coupled with government-led investments and progressive social reforms, presents exciting opportunities for growth and innovation.” – TradeArabia News Service