PATA Gold Awards 2023 has recognised the remarkable contribution of 23 organisations and individuals to Pacific Asia region’s travel and tourism.

Supported by Macao Government Tourism Office (MGTO) since 1995, this year’s PATA (Pacific Asia Travel Association) award winners include: the Designated Areas for Sustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organization, Jeju Tourism Organization, Kerala Tourism, Korea Tourism Organization, MGM China, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, Sri Lankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiji, and TTG Asia Media Pte Ltd.

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

MGM China, China received the PATA Gold Award 2023 Grand Title in Marketing for its “Turning A Traditional Cultural Symbol Into A Marketing Catalyst” campaign. Ten years ago, MGM launched the Lion IP brand strategy with the first Lion Dance Championship, leveraging the lion dance – an internationally recognised Lingnan culture icon — and turned this local cultural symbol into long-term brand engagement strategy.

The PATA Gold Award 2023 Grand Title in Sustainability and Social Responsibility was awarded to Waterbom Bali, Indonesia for its innovative 'Karmic Returns' programme. The renowned waterpark, located in Bali, Indonesia, is at the forefront of sustainability practices.

Under the guidance of PATA headquarters, 22 independent judges from around the world selected the winners of the 21 Gold Awards and two Grand Title Winners.

The 2023 PATA Gold Award presentation hosted by MGTO will take place in New Delhi, India on Thursday, October 5 during PATA Travel Mart 2023.

Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office congratulated the winners for their “amazing initiatives which bring a new vigour to tourism in the post-pandemic era”.

PATA Chair Peter Semone said, “I look forward to celebrating the accomplishment of this year’s winners who truly represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”

Open to both PATA and non-PATA members, this year's awards attracted a total of 108 entries from travel and tourism organisations and individuals from around the globe. - TradeArabia News Service