Radisson Hotel Group (RHG) has unveiled an ambitious growth strategy which aims to have 115,000 rooms in the market in EMEA (Europe, the Middle East and Africa) by 2025.

 

Moreover, RHG will continue investing €250 million ($296.28 million) in assets, brands, and systems, and launch an ambitious development plan in EMEA, APAC (Asia-Pacific) and China.

 

Presenting a comprehensive update on the group’s strong growth plan at this year’s International Hospitality Investment Forum (IHIF), RHG’s CEO, Federico J. González also shared the latest development successes of more than 250 hotels signed since the start of the pandemic.

 

Throughout the Covid-19 pandemic, RHG with the support of its shareholders Jin Jiang and Sino-Ceef, has remained committed to its five-year transformation plan with a targeted investment of €250 million in assets, superior revenue management, and IT systems, which allow to deliver best-in-class GOP. 

 

González said: “We remain prudently optimistic about full recovery in 2022 as governments are deciding on ways to sustainably reopen travel. The in-depth business transformation we started before the pandemic with our five-year plan, makes us ready for the rebound as we continue to respond to new demands in the market and grow significantly in APAC and EMEA.” 

 

Elie Younes, Chief Development Officer, said: “Since the start of 2021, we signed over 45 new hotels with 7,000 rooms across EMEA where Radisson Blu celebrates a decade as the largest upper upscale brand. Our continued expansion demonstrates the relevance of our brands and the trust of our owners. In Asia Pacific, the strong backing of our owners, Jin Jiang and Sino-Ceef, is facilitating the acceleration of our growth trajectory, especially in China.”

 

The strength of RHG’s strategic transformation and development plan has ensured the group is ready for the rebound and led to remarkable growth with 250 signings worldwide. 

 

In EMEA, RHG announced more than 100 hotels in key markets like UK, Italy, the DACH region, North Africa, and Saudi Arabia. Today, RHG counts over 1,600 hotels worldwide in 120 countries.

 

Since the launch of its new brand architecture in 2018, the Radisson Collection portfolio of iconic hotels has grown to over 40 properties in Paris, London, Milan, Venice, Seville, Casablanca, Moscow, Bodrum, and Shanghai. 

 

Radisson Collection is also coming to Berlin later this year following an extensive transformation of the famous Radisson Blu Hotel. Radisson Blu cemented its position as the biggest upper-upscale brand in Europe and counts a total global portfolio of over 410 hotels. 

 

The Radisson brand expanded significantly with 35 signings joining the brand’s total footprint of 290 hotels, and Radisson RED grew to 66 hotels worldwide. The group’s latest conversion-focused brand, Radisson Individuals, has swiftly expanded its global presence to 20 properties worldwide. 

 

RHG also further strengthened its position in the Resort and Serviced Apartments sectors where the group is aiming at doubling its portfolio in the next five years. 

 

Following the successful launch of Hybrid Rooms and Hybrid Meetings, the company also announced novel initiatives such as Convertible Rooms, a concept which gives owners the option to integrate flexibility in their assets and to respond to the most relevant space usage in each market at each moment.

 

In APAC, the group is spearheading an exponential growth plan led by expansion in China where the portfolio will grow to 1,000 hotels in operation and under development in the next five years together with Jing Jiang. -- TradeArabia News Service