Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members.

Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members, starting September 12. This includes 25 per cent discount on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25 per cent discount on buying and gifting miles.

Competitions and prizes at Emirates Terminal 3, starting September 22, are all set to wow travellers.    
    
In the last 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million.

This may not come as much of a surprise to members, as Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the last three years, the programme has added 24 new partners, with the number of earn transactions increasing by over 50 per cent and redemptions rising by over 150 per cent.

Three new and expanded partnerships in the last two months – with Marriott Bonvoy, Chase Ultimate Rewards and Bicester Village Shopping – highlight the exponential growth and the broad appeal of the programme both globally and regionally.

Just in the last financial year 2018-19, members from 185 countries redeemed 1.2 billion Miles at Dubai Duty Free, and 6,431 members redeemed 77 million Miles for 10,344 tickets to premier sports and cultural events globally. Hundreds of thousands more enjoyed upgrades, used Cash + Miles to book flights on Emirates and flydubai, and got reward tickets.

Dr Nejib Ben Khedher, divisional senior vice president Skywards, said: “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us. Armed with these insights, a long-term strategy and the latest data and digital technology, we developed a number of industry firsts, partnered with local and global iconic brands, and created a rich, personalised experience for our members through mobile channels. We are now working on crossing the next big frontier, one that UAE residents and visitors can quickly get on board with through everyday spends, so stay tuned.” - TradeArabia News Service