Hitec Dubai 2018, a hospitality industry technology event, is an ideal forum for startups in the travel technology sector to promote their technology and convince target markets, said a travel trade expert.

 

Speaking at the Hitec Dubai Advisory Council meeting recently, Samir Hamadeh, general manager of Alpha Destination Management, who is also a member of Hitec Council, stated: “New technologies are revolutionising the travel industry with entrepreneurs targeting ever-narrower niches in each sector of the industry. At the same time, travel tech ecosystem is getting bigger with more diverse players getting involved and startups are an integral part of the structure. This is transforming our industry faster than ever, where small moves are creating massive disruptions.” 

 

Co-produced by Hospitality Financial and Technology Professionals (HFTP) and Naseba, Hitec Dubai 2018 is the region’s largest hospitality Technology Exhibition and Conference and will be held on December 5 and 6, 2018 at the Madinat Jumeirah Dubai.

 

Dubai’s drive towards technology-powered future is aimed at becoming the Middle East’s biggest tech hub and a pioneer in smart services. This is attracting to the emirate the world’s leading technology companies and events such as Hitec Dubai 2018 organised in association with Dubai's Department of Tourism and Commerce Marketing (DTCM). 

 

“Events such as Hitec Dubai are the ideal forum to bridge the knowledge gap between startups and established brands as startups often face challenges both in commercialising their tech and in convincing target markets,” said  Hamadeh.

 

Some of the most celebrated startup success stories that have emerged and inspired globally in recent years include names such as Dropbox, Airbnb and Reddit. 

 

Talking about the Middle East, Hamadeh said: “Careem, a Dubai-based ride-hail startup has enjoyed great success and expanded into 26 cities across the region and beyond. Another home-based hero firm is e-commerce retailer Souq, once called the Amazon of the Middle East and now literally so. Amazon acquired Souq last year.”

 

Elaborating on the need for greater participation from startups at Hitec Dubai, Hamadeh added: “It is important to engage startups from the Middle East in the show and listen to their ideas and concepts as well as give them an opportunity to connect with international technology leaders. After inception, accelerator and incubator programs and exposure in platforms such as Hitec Dubai can provide startups the springboard to realise the full potential of their ideas. This will not only encourage them but will also benefit the wider travel tech community.” 

 

Startup investment in the UAE exceeded $1 billion in 2016 and continues to grow at a steady pace. UAE startups dominated the Middle East region attracting 70 per cent of all investment amounts in 2017. The industry gained huge momentum in the first half of 2018 and will end the year on a very favourable note with optimism for 2019. The growth of incubators and business accelerators like Turn8, ImpactHub, Astrolabs Dubai and In5 are all at the center of the drive to make Dubai the next Silicon Valley, with Dubai Internet City, the emirate’s designated technology and innovation zone, aiming for 10 per cent annual growth in the number of new business it hosts for 2018 and beyond. Further to that, technology giant Cisco recently demonstrated its confidence in Dubai when it opened an Innovation and Experience Centre.  – TradeArabia News Service