Hotels in Ras Al Khaimah reported a 23.7 per cent increase in occupancy to 62.2 per cent for the month of January, showing that 2016 is off to a strong start for the emirate’s tourism sector.


Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said: “We recently reported our 2015 full year visitor figures which showed another year of growth and these results for January 2016 further demonstrate the strong position of the emirate. Under the visionary guidance of His Highness Sheikh Saud Bin Saqr Al Qasimi, the Council Member and Ruler of Ras Al Khaimah; we are making good progress towards our Vision for 2018 of attracting 1 million visitors. We finished 2015 with some fantastic results and already have a lot to be proud of this year – of course the hard work remains and we’re looking forward to continuing to work with our public and private sector partners to deliver even better figures in the following months.”


Compared to January 2015, hotels in the emirate reported a 10.3 per cent year-on-year increase in revenue per available room (RevPAR).


Attracting visitors from around the world, Ras Al Khaimah’s top source markets when comparing January 2016 to the same month in 2015 were Germany, Russia, the UK, India and Finland. Visitors from Germany increased by 167 per cent compared to January 2015 while the emirate welcomed 30 per cent and 153 per cent more visitors from Russia and Finland respectively.


“There are various factors that contribute to this growth, from our collaborative work with the hotel sector to efforts by the wider government institutions to promote Ras Al Khaimah as a leading destination for business and leisure travel on the global tourism stage, through our aggressive PR and marketing efforts and strategic alliances with key partners in key and potential source markets."

In addition, our work in the events sector has continued with an increasing number of events held in the emirate to entertain visitors. The growth from Russia is particularly positive, not only did the number of visitors increase but room nights were also up by 33.96 per cent and average daily rate increased by 56.72 per cent,” added Mattar.

Recognised as one of the most rapidly developing tourism sectors in the UAE, the Tourism Development Authority is transforming the emirate’s tourism proposition to further increase its appeal to a more diversified international audience. – TradeArabia News Service