Turkish Airlines has signed a strategic partnership with Jordan’s Petra Development and Tourism Authority, further symbolising the importance of the friendly ties between the two sides.

The agreement was signed in the presence of Nayef Al-Fayez, Jordan’s minister of tourism and antiquities; Mohammad Al-Nawafleh, chief commissioner of the Petra Development and Tourism Authority; Ahmet Olmuştur, Turkish Airline’s chief marketing officer, and other senior management officials from across the Middle East.

Upon visiting Petra, Turkish Airlines passengers will now receive a 15 per cent discount on entry tickets into Jordan’s most unique heritage site by submitting their boarding passes. Turkish Airlines will also be promoted at the entry of the 'Petra Visitor Centre' by the Jordanian authorities. In exchange, Turkey’s national flag carrier will give special discounts to tour agents for events organised in other countries by the Petra Development and Tourism Authority.

Olmuştur said: “Turkish Airlines will work to promote Petra as one of the wonders of the world through various channels. We plan to support this historic destination by promoting Petra through our internal channels, and Skylife, our inflight magazine. We will also promote the city in our external communications by supporting their marketing and development projects.”

As the partnership unfolds, Turkish Airlines and Petra Authority will jointly participate in international tourism fairs. They will invite and host agencies, press, and public figures from other countries across the world to promote the beauty of and historical significance of Petra.

Turkish Airlines flies 14 times weekly flights to Amman and four times weekly to Aqaba. – TradeArabia News Service