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Officials at the signing

Expo Centre Sharjah, Air Arabia in co-operation deal

SHARJAH, October 12, 2015

The Expo Centre Sharjah and Air Arabia have joined hands in a three-year co-operation agreement, in a strategic move aimed at boosting mutual growth.
 
A memorandum of understanding aimed at 'maximising visibility and branding of both parties in the best possible ways' was signed by Saif Mohammed Al Midfa, chief executive officer, Expo Centre Sharjah (ECS), and Adel A Ali, group chief executive officer, Air Arabia, said a statement.
 
“This is a significant move aimed at mutually promoting the growth of two of Sharjah’s leading business entities. Air Arabia is Mena's first and largest low-cost carrier, while we pioneered the exhibitions industry in the region. We are proud to join forces to boost each other’s growth,” said Midfa.
 
The 128,000-sq-m of exhibition facility, which hosts more than 20 business-to-business and business-to-consumer shows and the online presence of Expo Centre Sharjah and Air Arabia flights that serve more than 115 destinations spanning Europe, the Middle East, Africa and Asia will be fully utilised to promote visibility and branding of both parties, it said.
 
Explaining the MoU, Midfa said: “Expo Centre Sharjah is the region’s premier exhibition venue and events organiser that has been a financial landmark of Emirate for nearly four decades. We organise some of the most-visited trade and consumer shows in the region. 
 
"Air Arabia will be able to advertise at our venue, during events, in various catalogues, ECS and individual event websites, and obtain barter exhibition space against pre-determined tickets at relevant exhibitions.”
 
“The MoU will go a long way in promoting Sharjah and its economy and add support to this important part of the economy. Air Arabia will promote Expo Centre Sharjah and its events onboard our flights and help raise awareness of Expo Centre Sharjah’s many great events among our customers in the cities across the world where we fly. ” said Ali.
 
The experts believe that the deal will help both the centre and Air Arabia to capitalise on unique economic, cultural and religious attributes of Sharjah, which is the Capital of Arab Tourism for 2015, the statement added. - TradeArabia News Service



Tags: Sharjah | Air Arabia | expo | MoU | Sign | centre |

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