Elegant Resorts, a specialist luxury tour operator from Chester, UK, is set to launch in the GCC market later this month.

It also plans to open an office in Dubai later this year, said a statement.

Al Tayyar Travel Group (ATG) obtained the Thomas Cook-owned luxury tour operator, Elegant Resorts, for SR88 million ($23.4 million) in February last year.

Michelle Sephton, managing director, said: “Having been an integral part of the growth of the Elegant Resorts brand over the past 22 years, I am extremely excited to expand into the GCC region and hopefully impress nationals and ex-patriots alike with our unrivalled luxury offering.

“We will endeavour to expand our strong position in the luxury market by staying true to our roots and providing trustworthy information and service, allowing our clients to enjoy their luxury holidays with confidence” - TradeArabia News Service