SweetBeam, a leading marketing specialist focused exclusively on the in-house guests of luxury hotels and resorts, expects the number of guest nights it serves to nearly double during 2015 to 3.4 million, compared to 1.8 million guest nights across all its partner hotels in 2014.

SweetBeam is a full service partner for hotels and provides a range of revenue-maximising opportunities via services such as targeted guest marketing, guest behaviour intelligence and staff coaching.

Since the company was established in 2009, SweetBeam has offered its bespoke, individual marketing services to a cumulative total of nearly 5 million guest nights at partner properties. It is currently partnering with 11 leading hotels and resorts in Dubai and more than a dozen others in top tourist destinations across the world to boost the capture rates and average check of in-house guests. By 2020, the fast-growing firm will expand its operations to over 50 million guest nights across partner properties.

“As the luxury hotel market becomes increasingly competitive, hoteliers are looking for ways to maximise revenues and realising that engaging in-house guests is key,” said Troy Simoni, CEO of SweetBeam. “Our customised marketing delivers a level of personalised communication that redefines luxury hospitality. With SweetBeam, hoteliers can provide each guest with the most relevant, tailored information about their hotel’s outlets at the right moment during their stay.”

The company has set its sights firmly on the London market as part of its global expansion plan and has recently started providing its personalised communication services to two high-end luxury hotels in London, with more in the pipeline. By consistently increasing capture rate and average check, SweetBeam has a proven track record of uplifting in-house guest spending across hotel outlets and services by 23 per cent.

Founded in 2009 in France, SweetBeam located its global headquarters in Dubai in 2010, recognising the UAE’s standing as a global destination for luxury hospitality. Partnering with some of the most prestigious luxury hotel brands in Europe and the Middle East, SweetBeam is also actively expanding into Asia and the Americas. Current clients include Grand Hyatt, Park Hyatt, Fairmont, InterContinental Hotel Group, JW Marriott, Jumeriah, Kempinski, Monte-Carlo SBM, Shangri-La, and The Westin, among others. –TradeArabia News Service