Air transport communications specialist Société Internationale de Télécommunications Aéronautiques (Sita) is transforming its global network and communication services to offer airlines and airports more value and greater capacity to meet their changing business needs.

The development of a hybrid airline business model, entry into service of e-enabled aircraft, adoption of cloud-based solutions and the growing need for flexible on-demand services at airports are some of the major air transport industry trends calling for a new generation of global network services. Working with its strategic partner, Orange Business Services (OBS), and five regional service providers, Sita has focused on operational excellence and relevance of its network services for the air transport industry.

As part of the new connectivity offering, Sita has signed a five-year agreement with OBS, to provide network services in countries and territories worldwide. The company will provide network services in additional locations directly and will also integrate and manage key regional providers in order to strengthen its global coverage. In addition, the company is launching seasonal network services at airports, enabling airlines to test new routes, or operate seasonal destinations more cost effectively.

This flexible global connectivity will provide airlines with reduced connection lead times, connectivity on demand and improved application performance through the network. It will also allow Sita to better cater to the various business models of low cost airlines, hybrids and full service carriers.

Francesco Violante, CEO, Sita, said: “Our announcement marks a significant milestone for both Sita and the air transport industry. Airlines and other industry players operate on a worldwide scale, and have specific communication needs, especially at airports. It is this challenge of operating efficiently globally, regionally and at the airport that our new network offering is designed to meet.” – TradeArabia News Service