Flynas, Saudi Arabia’s national carrier, has announced a complete overhaul of its operations with the launch of a new brand identity as well as new livery, and aims at hitting the 20 million passenger target by 2020.

The company will also add a new business class offering on all routes and a customer-centric service model set to lead the airline into a new growth chapter in its seven-year history.

“Flynas has proved that it is capable of creating the impossible through hard work and ambition despite the challenges it faced,” said Sulaiman Al Hamdan, CEO, Nas Holding.

“The company has built strong customer appeal and high trust amongst passengers inside and outside Saudi Arabia by attracting frequent travelers, whether businessmen or individuals, who are looking for distinctive services and who appreciate quality.  The new brand identity is modern, vibrant and confident and reflects our new strategic direction and brand promise to our customers which is to be ‘Better’.

“To date, flynas has carried more than 12 million passengers on 110,000 flights, with the highest rate of passenger growth recorded in 2013, with passenger load hitting 3 million during the past 10 months,” he added.

Flynas also announced the launch of its new business class cabin starting January 2014.

Business class passengers will be able to enjoy premium seats with a generous 48-inch seat pitch and extra-wide arm rests in a dedicated Business Class Cabin, greater flexibility for last minute cancellations or flight changes, hot meals or snacks delivered to their seat, extra hold baggage and free access to Executive Lounges.

“Through upgrades to our service model – including the launch of the business class service and the embracing of smarter technologies, our goal is to make flying comfortable, convenient and cost-effective for our passengers,” added Raja Azmi, CEO of flynas.

The new flynas.com website will also take the ‘Better’ brand promise to the virtual world with a clean, fresh design, user-friendly interface and straight-forward navigation. The clean design extends to mobile apps allowing passengers to easily book, check-in and track flights.

Passengers can look forward to upgrades aimed at enhancing their experience from booking right through to touch down. Adding more value to flynas’ highly affordable fares, all passengers can now enjoy free check-in baggage (20 kg), the ability to pre-order meals online while making the booking and free newspapers provided onboard.

“This change represents a new chapter of progress in the history of flynas as we will maintain our current competitive prices with much more variety in our service offering.   There are no limits to our ambitions as we have successfully carried 12 million passengers in the past few years despite the challenges,” Al Hamdan said.

“We strive to uplift the capabilities of our agile, progressive, and innovative team that brings together a mix of great experience and fresh ideas – we are all set to take our customers where they want to go,” he concluded.

Staffed by more than 750 employees, flynas is one of the four key divisions of National Air Services (NAS Holding) which includes flynas, NasJet, Nastech and NAS Charter Aviation. – TradeArabia News Service