The board of Abu Dhabi Tourism & Culture Authority has named Mubarak Al Muhairi as the director general of the new authority. 

Al Muhairi comes to the post after seven years at Abu Dhabi Tourism Authority.

The authority was announced on February 9 under a law issued by the UAE President His Highness Sheikh Khalifa Bin Zayed Al Nahyan, in his capacity as Ruler of Abu Dhabi.

The authority’s objective is to preserve, protect and manage the emirate’s cultural heritage and leverage it as the core driver of the emirate’s tourism development and promotion.

The board held its inaugural meeting today under the chairmanship of Sheikh Sultan Bin Tahnoon Al Nahyan.

“The board agreed that in Mubarak Al Muhairi the new authority has a proven leader who sets the tone of an organisation by example and has a wealth of experience in both the tourism and culture sectors,” said Sheikh Sultan.

The board also authorised an audit of the assets and facilities of the former Abu Dhabi Tourism Authority and Abu Dhabi Authority For Culture & Heritage ahead of the implementation of an integration action plan.

“We are looking to deliver a seamless transition into a unified body that will bring additional synergy to the delivery of enhanced product and services across a number of segments,” said Sheikh Sultan.  – TradeArabia News Service