Gorenje, a leading European home appliance manufacturer announced its long-term strategic partnership with Better Life, a premium specialist home appliance retailer to further its reach in the UAE. 

 

Through this partnership, Gorenje will leverage the respective strength of Better Life to increase its distribution and service networks as well as create compelling value for its consumers.

 

Gorenje is known as one of the finest and socially responsible brands from Europe, with several innovations and quality awards. The products from Gorenje will be a part of Better Life e-commerce and retail stores at Mall of the Emirates, City Centre Mirdif, Deira Outlet store, Abu Dhabi Mall and Dalma Mall, among others.

 

The brand also confirmed its association as an official partner of the 2020 UEFA Euro Cup and the 2022 FIFA World Cup. As these global sporting events approach, Gorenje anticipates creating a significant branding impact to further its growth and sales across the region. 

 

“At Gorenje, we aim to identify partnerships that enable us to stay at the forefront catering to the consumer needs of the industry,” said Jason Ou, Managing Director, Gorenje Gulf - part of Hisense Middle East and North Africa. “Today, we are delighted to announce our partnership with Better Life, home to the world's best brands in kitchen appliances, to further our prospects in UAE - one of the key markets for Gorenje. Partnering with Better Life gives us unrivalled networks and routes to market our products and boost our presence all across UAE. And our association as an official partner of Euro Cup also allows us to achieve our strategic goals and expand our brand awareness in the region.” 

 

Hamad Al Gurg, Chief Executive Officer, Better Life UAE said: “We are pleased to introduce Gorenje. A refined home appliances brand to our portfolio. We are looking forward to this partnership with which will provide our customers with access to reliable and superior lifestyle products.

 

He continued: “Gorenje’s association with the current Euro Cup 2020 and the upcoming FIFA world cup 2022 will enhance our reach to the customer by showcasing the brand strength and quality on the world stage of these events. Better Life will feature a vast range of Gorenje appliances from small, large built-in that adapt as per the customers space demands and design preference.

 

Better Life will feature Gorenje’s excellently designed home appliance product range that includes small and large domestic appliances and built-in appliances which will fulfil customer requirements to adapt as per the space and preference, among other brilliant choices.

 

The collection is not only graced with rich and dynamic designs but also offers immediate savings. In addition, the advanced technology makes sure you only pay for what is truly needed, which leads to extra savings in the long run. 

 

Gorenje has been actively supporting sports activities even in the past by sponsoring UEFA Euro Cup 2016 and the 2018 FIFA World Cup. -- TradeArabia News Service