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Khimji Ramdas adds Titan watches brand to lifestyle portfolio

MUSCAT, January 25, 2021

Khimji Ramdas, known for bringing leading global brands to Oman’s consumers, has announced its partnership with the iconic Indian watches brand - Titan. 
 
Under the partnership, Khimji Ramdas will house watches from Titan and its popular mass brand, Fastrack, across its retail stores network.
 
Recognised as one of the largest and most trusted watch brands in India, Titan is widely known for transforming the watch industry in India and for shaping India's retail market by pioneering experiential retail, to cater to a wide segment of consumers, said a statement. 
 
Sachin Malhotra, Chief Operating Officer - Lifestyle Cluster at Khimji Ramdas, said: "We are delighted at the addition of India's iconic watch brand, Titan, to Khimji's Lifestyle portfolio in Oman. Being entrenched in the Sultanate's premium lifestyle space through our extensive distribution network, Khimji Lifestyle is uniquely positioned to sell leading global labels that resonate with our versatile service and product offerings. Titan is the world’s fifth-largest watchmaker and a part of the TATA Group, and we are pleased to be extending our partner network to them, bringing a range of timeless pieces from both Titan, and from their most loved youth fashion brand, Fastrack, catering to a wider customer base through various price points."   
 
“Oman is an important piece in Titan’s global vision of being a dominant watch player in the markets we operate. We are very excited about the future given the visionary new leadership of the Sultanate. We are thankful for the love we have received from the Omani consumers and take pride in our unique designs and superlative quality, and the ability to build products like the Edge. We believe these differentiated designs will be loved by all the consumers in Oman,” said Kuruvilla  Markose, COO-International Business Division at Titan Company.
 
Aditya Kejriwal, Business Head – Watches & Accessories, International Business Division Titan Company, said: “We have a special place for Oman, as it was the first overseas market for brand Titan. We have enjoyed the love and patronage of almost a million customers over the last two decades.  In the last 25 years, Titan has established as a leading player in Oman, and the next 10 will help Titan to scale new heights with wide range of products including watches, sunglasses and perfumes. We plan to expand our distribution network across all key watch retail stores across Oman with key focus on Muscat and Salalah. By the end of 2021 the aim is to be present in 100 stores across Oman.”
 
Currently, there are more than 100 models on display at Khimji's Aalami stores both in Muscat and Salalah.  The Aalami stores which fall under the lifestyle distribution and retail business of Khimji Ramdas provides a high-end shopping experience to its customers offering a wide range of lifestyle and household products.  – TradeArabia News Service



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