Mai Dubai launches Tom & Jerry water bottles for kids
DUBAI, November 7, 2020
Mai Dubai, the bottled water company fully owned by the Dubai Electricity and Water Authority (Dewa), has announced the launch of its new kid-friendly, Tom & Jerry bottled water range.
Featuring an attractive packaging with a twist to the classic Mai Dubai water bottles, the new range is sure to appeal to children aged 3 to 12 years, thereby motivating them to turn to water instead of aerated or sugary drinks, said the company in its statement.
Mai Dubai’s efforts to engage and connect with its 'little consumers' will present them with a memorable experience involving the legendary cartoon characters.
The range comes with five different character designs on 200ml and 330ml sized bottles and are now available in stores.
Commenting on the new addition, CEO Alexander van ‘t Riet said: "Tom & Jerry is timeless and relates to the young and old alike. We are well aware of our responsibility towards the society and that is how we came up with a fun and highly engaging experience to connect with our little audiences."
"Mai Dubai’s latest kids range strives to promote hydration among kids and encourages them to turn to water instead of other unhealthy choices. This is particularly relevant as water intake among children falls far below the required standards," he stated.
Alexander said the packaging features QR codes which would allow consumers to scan them to play a Tom & Jerry game, which in turn will give them a chance to win passes to Warner Bros in Abu Dhabi, where they can enjoy at the dedicated Tom & Jerry area.
The consumers also stand a chance to win other items such as collectibles of Tom and Jerry as part of this unique experience, he stated.
"Given this background, we believe that the cultivation of healthy hydration habits in young children will prove to be a more sustainable and successful strategy to ensure the health and wellbeing of future generations," observed Alexander.
"In addition to our commitment to providing safe and quality drinking water to the consumers, it is also our thoughtful efforts to promote healthy choices among them that made us the number two bottled water brand in the UAE within a short period of time," he added.-TradeArabia News Service
