Damas, a leading jewellery and watch retailer in the Middle East, has signed a deal to launch Tanishq, an India-based premium jewellery brand from the Tata Group, in the region.

The brand’s jewellery collection will now be available at select Damas stores across the GCC, said a statement.

Tanishq has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality since its establishment in the early 1990s.

It offers a wide range of gold jewellery in 22k designed to suit all occasions from wedding to everyday wear, from the traditional mangalsutras to the more fashionable necklaces, earrings, chains, bangles and rings, it said.

Anan Fakhreddin, CEO of Damas, said: “At Damas, we believe that quality comes from innovation and creativity is at the heart of the brand. We are committed to serve our loyal customers in the best possible way across the GCC region.

“Together with Tanishq, we are happy to provide more variety and premium quality jewellery specifically in the 22k category to our Indian clientele. You will find Tanishq jewellery in our flagship Damas Collections such as the newly renovated Lulu Qusais outlet, which reflects our new Damas identity.”

C K Venkataraman, CEO - Jewellery Division, Titan Company, added: “Damas is a leading international brand with more than 100 years’ experience in the jewellery industry. With its intrinsic Arabic heritage, the brand brings along invaluable local trade expertise within the GCC market, making it the perfect partner to launch our reputed brand of jewellery in the region.” - TradeArabia News Service