Top BBQ brand seals Dubai partnership deal
Dubai, April 28, 2013
Weber, a premier brand for charcoal, gas and electric BBQs (and grilling accessories), said it has signed a outdoor retailer partnership agreement with Dubai-based Adventure HQ.
As per the deal, Weber's BBQs and grilling accessories will be available at the outdoor adventure superstore - located in Times Square shopping mall on the Sheikh Zayed Road - for the very first time.
Adventure HQ will sell a wide product range that will complement its commitment to supporting all adventurers, whether they are first timers, weekend enthusiasts or accomplished adventurers, remarked Britt Warming, the regional manager, Weber-Stephen Middle East.
“We are very excited to confirm that Weber products are now available from Adventure HQ. Their business is synonymous with delivering great outdoor adventures whilst Weber’s is with delivering the ultimate BBQ experience. It’s the perfect match for us in this market segment, and we are fully committed to supporting this partnership,” noted Warming.
Sam Whittam, the general manager of Adventure HQ said, "With Weber joining us, we are continuing our commitment to deliver the best outdoor adventure retail experience in Dubai. We are promoting a select product range that focuses on durability, functionality, practicality – the perfect complement for our customers who want to live adventurous lives.”
Adventure HQ is a dedicated outdoor adventure retail specialist offering equipment for a wide range of active lifestyle pursuits such as: fishing, kayaking, diving, camping, hiking, cycling, and off-roading, he added.-TradeArabia News Service