Destination Maternity opens 1st Abu Dhabi store
Abu Dhabi, October 4, 2012
Destination Maternity Corporation, a global maternity apparel retailer, opened its first store in Abu Dhabi, bringing the total Destination Maternity store count in the Middle East to 14.
The 1,700 sq ft Destination Maternity store opened by Multi Trend, the company’s franchisee in the Middle East, is the home of the world's leading maternity brands Motherhood Maternity and A Pea in the Pod.
It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories, and everything imaginable for the pregnant woman, a statement said.
This location is the fourth Destination Maternity store to open in UAE, and the first in its capital. Multi Trend, a member of the Al-Homaizi Group, has also opened four Destination Maternity stores in Kuwait, as well as six Destination Maternity stores in Saudi Arabia.
"Multi Trend's partnership has enabled us to grow our business in key Middle East markets," said Ed Krell, chief executive officer of Destination Maternity.
"We are excited to take another important step by opening a Destination Maternity store in the prestigious capital of Abu Dhabi and to showcase our brands in the Al Wahda Mall - one of the area's most impressive shopping destinations in this growing city."
Under a multi-year franchise agreement, Destination Maternity has partnered with Multi Trend to operate branded retail locations and market merchandise under the Company's Destination Maternity, Motherhood Maternity, A Pea in the Pod, and Edamame The Maternity Spa brands in six key markets in the Middle East: Kuwait, UAE, Saudi Arabia, Qatar, Bahrain, and Oman. – TradeArabia News Service