RedTag, a Dubai-based value fashion chain, has opened its 12th store in UAE at Safeer Mall, Ras Al Khaimah, marking up its Middle East stores count to 72.

“By opening our 12th RedTag store in UAE, we have taken a significant step forward in our plan to position RedTag as a fashion retailer who makes the shortlist of any price-sensitive shopper in UAE,” said Ernest J Hosking, CEO of the RedTag Group.

“RedTag is already a force to be reckoned with in Bahrain, Kuwait, Saudi Arabia, Qatar and Jordan and we want the brand to achieve the same stature in UAE during 2011.”

“Shoppers at the RedTag store at the Safeer Mall can expect to pick up good quality kids fashion wear at affordable prices. They can also expect to see new collections in the store regularly and frequently,” he added.

Riaan Albertyn, RedTag stylist, said: "The opening of our 12th store in UAE is a clear indication that customers will always seek out the latest fashions - but at the best possible value. A ‘Desire To Be Different’ is the main concept behind our new summer collection at the Safeer Mall store and it promises to entice.”

“Bold and bright colours replace the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The season’s key items are also available in our fashion collections. All our key items have been updated to the latest fashion trends. So if you want to be different, just drop in at RedTag,” Albertyn added. – TradeArabia News Service