Superbrands has awarded the coveted 'Brand of the Year' title to Mall of the Emirates (MoE).

It also conferred Superbrands status on 68 leading brands in the UAE. Dubbed globally as the 'Oscars of Branding', the event was attended by the country's most prominent senior business, marketing and branding executives.

The 2007-2008 Superbrands book was also unveiled featuring many of the country’s best brands which were voted earlier as Superbrands.

'The tribute event was a true celebration of many of the country's highest profile brands. We are happy to announce that Mall of the Emirates was voted ‘Brand of the Year’ as it scored the highest points amongst all the brands,” said director, Superbrands Middle East, Mike English.

“Sixty-eight brands scored more than 80 per cent and were declared Superbrands by the brand council. To win this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.”

Mall of the Emirates is the largest shopping centre outside of North America. Besides offering shoppers the widest selection of brands under one roof, it’s range of entertainment options including Ski Dubai - the first indoor ski destination in the Middle East, have made it the most talked about and preferred leisure, entertainment and shopping destination in the UAE and a well deserved winner of the ‘Brand of the Year’ award.

The Superbrands programme acknowledges and rewards the highest standards of branding. The Superbrands Council, which comprises some of the leading names in UAE business circles, score all the brands and the top scoring brands which meet the stringent critera set by the council are awarded with Superbrands status.

Over the years, the Superbrands organisation has achieved international acclaim for being an independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region.

The 2007-2008 Superbrands book includes a two-page profile of each of the Superbrands. Each profile traces the foundation and development of the brand under the headings The Market, Achievements, History, The Product, Recent Developments, Promotion and Brand Values. There is also a Things You Didn't Know section which highlights interesting facts about the brand and its unique achievements. – TradeArabia News Service