Arab youth say the rise of Islamic State (Daesh) remains the single biggest challenge facing the Middle East, but overwhelmingly reject the extremist group and believe it will fail to establish an Islamic state, according to a report.

Seventy-five per cent of Arab youth are concerned about the rise of Daesh, but just one in six believes the terrorist group ultimately will succeed, said the eighth-annual ASDA'A Burson-Marsteller Arab Youth Survey.

Though concern is rising - with 50 per cent of youth citing it as the biggest obstacle in the region, up from 37 per cent last year - tacit support for the group is declining with just 13 per cent agreeing they could see themselves supporting Daesh even if it did not use so much violence, compared with 19 per cent in 2015.

A quarter of young people believe that a lack of jobs and opportunities are the main recruitment drivers for the terrorist group, although one in four of those surveyed also said they could see no reason why anyone would want to take up with Daesh.

"This is an important survey of how Arab youth - the largest and arguably most important demographic in the region - think about the evolving and challenging environment in which they live," said Donald A Baer, worldwide chair and CEO, Burson-Marsteller.  "Today's Arab youth are tomorrow's leaders, business owners, workers and consumers, and the information in this survey helps all of us to reach and understand this group better."

Five years after the Arab Spring, most young Arabs today are prioritizing stability over democracy. In 2016, just 36 per cent of young Arabs think that the Arab world is better off following the uprisings, down from 72 per cent in 2012 at the height of unrest.

The majority of young Arabs (53 per cent) agree that promoting stability in the region is more important than promoting democracy (28 per cent).  At the same time, two thirds are calling for their leaders to do more to improve their personal freedoms and human rights.

Twenty-two per cent of young Arabs, nearly one in four, cite the UAE as the country they would most like to live in, and just as many say it is the country they would most like their country to emulate. The UAE is also the most attractive country for potential entrepreneurs: Of the young Arabs who intend to start their own business in the next five years, a quarter would choose to set up shop in the UAE if they could.

"With 60 per cent of the population below the age of 30, the Arab world is characterised by its vast youth population," said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa (EMEA) and global chief strategy officer.

"The ASDA'A Burson-Marsteller Arab Youth Survey serves as a barometer of the overarching social, political and economic trends that define the Arab world through the eyes of its youth."

Sunil John, CEO of ASDA'A Burson-Marsteller, said: "Now in its eighth year, the ASDA'A Burson-Marsteller Arab Youth Survey has established itself as a key referral source across the world, and we hope that by providing this data - which we share as part of our commitment to evidence-based communications and our social responsibility - will add to further dialogue about this important segment of society."

Other key findings from the ASDA'A Burson-Marsteller Arab Youth Survey 2016:

Arab Youth are increasingly concerned about falling oil prices, but most still believe they are entitled to subsidised energy Two in three young Arabs (66 per cent) say they are concerned about falling energy prices, up from 52 per cent in 2015. Nearly four in five Arab youth (78 per cent) still believe they are entitled to subsidised energy costs, and, if their government were to stop subsidising energy, nearly half (49 per cent) believe the subsidies should be stopped only for expats.

More young Arabs get their daily news online than from TV or print media While 32 per cent say they get their daily news online, 29 per cent say they watch TV news and just seven per cent read newspapers daily (down from 13 per cent in 2015). The growing role of social media as a news platform is also apparent, with 52 per cent saying they use Facebook to share interesting news articles they read, up from 41 per cent in 2015. – TradeArabia News Service