China’s SOUEAST Motor aims to expand its presence to 80-plus countries, establishing 1,500 sales networks.

 

“We will invest in 10 KD factories and three manufacturing centres worldwide, aiming to achieve the strategic goal of 500,000 units in overseas sales by 2029,” said Ke, Vice President of SOUEAST Motor at the "Hi, SOUEAST" Global Investment Promotion Conference in Fuzhou, China, attracting hundreds of potential partners from 23 countries. 

 

"Our strategic goal is building a world-class brand, becoming a first-tier exporter in China,” he said.

 

13 innovative models

By leveraging the top R&D team and world-class supply chain, SOUEAST Motor plans to launch 13 innovative models within five years, spanning ICE, PHEV, and BEV options across SUVs and sedans to target diverse global markets from B to D segments. 

 

At the conference, SOUEAST Motor unveiled its latest flagship, the S09, featuring 2-wheel and 4-wheel drive options, which will launch in Saudi Arabia in 2024. Focusing on technology and luxury, the S09 boasts a new style design, an intelligent space, an exceptional powertrain, and exquisite craftsmanship.

 

Meanwhile, SOUEAST Motor's foray into the Middle East marks a pivotal chapter in global journey. The construction of a sprawling 6,500-sq m spare parts warehouse in Dubai is a testament to SOUEAST Motor's commitment to serving the Middle East market.

 

SOUEAST's business strategy is as bold as its brand. While most car manufacturers rely on major distributors to conduct their business in KSA, SOUEAST have taken a different approach by setting up their own international offices in the capital city of Riyadh.

 

Higher level of service

This means that it can provide a higher level of service in all aspects than any other car manufacturer. Its customers will have direct access to the principal company in KSA. Unlike other auto brands, car services will not be a major issue for SOUEAST, as their maintenance centres and other services will be directly supervised by their subsidiary in KSA.

 

This will be a game-changer in the automobile industry in KSA. For sales, a few selected dealers will be assigned to each region, which will be monitored by the subsidiary in KSA. All showrooms and other facilities will be jointly developed with them.

 

At the conference, SOUEAST Motor unveiled its “EASE YOUR LIFE” proposition, centered around stylish, comfort and warm-tech automotive solutions aimed at providing modern urbanites with an ease and comfortable experience amidst their fast-paced lives.

 

Chen, President of SOUEAST Motor International, said: “We proactively develop LHD, RHD and EU markets, relying on four pillars which are new brand, new products, new channels and new marketing. We will provide various support for our global partners, including support from after-sales service, KD factory construction, finance, IT system, personnel allocation and business policy.”--TradeArabia News Service