China-based Jetour, an innovator in the automotive industry, has introduced its ground-breaking strategy ‘Travel +’ in the Mena region at a brand event held at the Egyptian Capital of Cairo. 

 

The brand showcased its collection of medium-to-large SUVs in the family travel series and the trendy travel series, including X70Plus, X90Plus, and Dashing, during the event, demonstrating its steadfast commitment to innovation and excellent craftsmanship. 

 

Themed ‘Travel Together’, the event drew more than 500 people, including representatives from the Egyptian Automotive Industry Association, the Egyptian Embassy in China, and the Chinese Embassy in Egypt. Additionally, the event was live streamed enabling Jetour followers to witness this significant accomplishment together and strengthening the Jetour ‘Travel +’ brand strategy on a global level.

 

Constantly evolving

Jetour’s ‘Travel +’ initiative strives to constantly evolve and adjust to varying market dynamics and user requirements. As part of its ambitious plans for the future, Jetour will also introduce a T series hard-core SUV and P series pickup truck while also enhancing its presence in the new energy market, integrating its strategy with the customer demand for travel vehicles.

 

Ke Chuandeng, Vice President of Jetour Auto, said: “The Great Pyramid of Giza, providing an impressive background for the event, certainly made it a significant milestone in the history of the brand. The event served as an embodiment of Jetour’s ‘Travel +’ brand strategy, which will cater to the needs of our devoted clientele. The Mena automobile industry has experienced impressive growth and diversity in recent years. Through our visionary initiatives such as ‘Travel+’, we intend to play a pivotal role in shaping and expanding the contours of the region's automotive market landscape.”

 

Chen Jiacai, Assistant General Manager of Jetour Auto and General Manager of Jetour International Marketing Company, commented: “A remarkable milestone, the event reflects our renewed vision and commitment to employing innovative strategies and cutting-edge technologies to deliver exceptional experiences. By collaborating with significant players in the industry, we seek to contribute to the growth of the automobile market in the region and maintain our position as a key player in the SUV sector of the Mena region.”

 

In more than 40 nations and regions, including the Middle East, Africa, Central and South America, Asia Pacific, and the Commonwealth of Independent States, Jetour has built more than 400 sales and service networks.-- TradeArabia News Service