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Ford F-150

Ford introduces F-150 pickup truck in Middle East

DUBAI, September 27, 2018

Ford, a leading automotive company, has introduced the Ford F-150, a 4x4 full-size pickup truck, with class-leading power, smart technology and safety features, in the Middle East market.

The 2018 F-150 is the distillation of more than 100 years of truck development and the refinement of 42 years of F-Series leadership, making it the toughest, smartest and most capable F-150 ever. It’s also the safest, with the inclusion of Ford’s new Co-Pilot 360’s suite of driver assist technologies, said a statement from the company.

Building on its proven heritage, the F-150 is available with a choice of three engines, three cabin styles, and three bed lengths, it said.

The model comes with muscular styling, segment-first and class-exclusive driver assist technologies and even more features that allow owners to explore the great outdoors with unwavering confidence. Customer research shows that buyers bank on the F-150’s reputation for power and safety, it added.

The new Co-Pilot 360 is a package of technologies that help keep drivers, occupants and even pedestrians more protected than before. New Pre-Collision Assist with Pedestrian Detection monitors the F-150’s proximity to other vehicles and pedestrians up front and will alert the driver with visible and audible warnings. In extreme cases, and if the system determines a collision is imminent, active braking may automatically apply full braking.

Blind Spot information system, or BLIS, uses radar to identify a vehicle entering the blind spot and alerts the driver with an indicator light in the side-view mirror. Its range can be extended to include a conventional trailer once programmed into the system. Cross Traffic Alert (CTA) can warn drivers of traffic approaching from either side when the truck is backing out of a parking space. It uses the same radar sensors as BLIS and automatically engages when the driver selects reverse.

Based on its proven chassis, the strongest ever developed for the F-150, and class-exclusive all-aluminium body, the 2018 truck’s standard, new 3.3-litre Ti-VCT V6 engine delivers where it matters most, with higher towing capability, more payload capacity and better fuel efficiency than the engine it replaces. The engine comes fitted with a six-speed SelectShift automatic transmission with standard auto-start/stop technology.

The 3.3-litre engine is joined by an enhanced version of the trusted and proven 5.0-litre Ti-VCT V8. Fed by a new dual-injection system which, when coupled with a higher compression ratio and upgraded main and connecting rod bearings for greater durability, sees the V8 produce an impressive 395 horsepower and 542Nm torque.

The second generation 3.5-litre EcoBoost V6 engine remains the best choice for those who need to balance outright performance with ultimate fuel efficiency. Paired with the 10-speed SelectShift automatic transmission, engine torque is instantly available for exceptional low-end and peak performance. With class-leading 637Nm torque on hand, the 3.5-litre EcoBoost V6-powered F-150 is equipped to handle heavy loads, tow loaded trailers and tackle the region’s toughest terrain. Properly equipped, the truck has a class-topping tow capacity of almost six tonnes.

The FX4 Off Road package is available on XL to Platinum models and is designed to give the F-150 even more capability off road. The package includes a lock rear differential, underbody skid plates that protect the front differential, transfer case and fuel tank, Hill Descent Control and off-road tuned shock absorbers. Drivers can also monitor the action via the truck’s productivity screen.

Class-exclusive stowable loading ramps are available to help make loading ATVs, motorcycles and other equipment easy, while Ford’s BoxLink features four removable and lockable premium cleats provide additional tie-down points to help secure loads.

The vehicle possesses a new B&O Play Premium Audio System by Harman, music can be played through tailored tuning and calibration of 10 strategically placed speakers around the cabin. Ford’s SYNC 3 system allows hands-free control of calls, music and more, while the eight-inch screen provides bold, clear and precise information, it stated. – TradeArabia News Service




Tags: | Middle East | Ford | Truck | pickup | F-150 |

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