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Hogan and Ecclestone seal landmark F1 title agreement.

Etihad extends F1 partnership deal

ABU DHABI, November 22, 2014

UAE national carrier Etihad Airways said it has extended its title sponsorship of the F1 Abu Dhabi Grand Prix to become one of the longest title sponsors in F1 history.

The partnership extension was finalised between James Hogan, Etihad president and chief executive and Bernie Ecclestone, the CEO of the Formula One group of companies, at the airline’s Innovation Centre in Abu Dhabi.

The Abu Dhabi-based airline has been the title sponsor of the Middle East’s biggest sporting event since the inaugural race in 2009.

"We are delighted to extend our title sponsorship of the F1 Abu Dhabi Grand Prix and to continue our association with an event which showcases the airline and our home of Abu Dhabi to a global audience of more than 500 million people," remarked Hogan.

“The Abu Dhabi event is now firmly established as one of the major highlights of the Formula 1 calendar, with Yas Marina Circuit as one of the world’s most advanced sporting venues. We look forward to bringing hundreds of thousands of motorsport fans to the UAE’s capital over the next seven years and beyond,” he noted.

The Etihad Airways Innovation Centre was chosen as the venue for the finalisation of the agreement as it is the place where the airline’s latest in-flight cabins and products are researched and tested, underlining the synergies with Formula 1, he added.

On the deal, Ecclestone said: "We are happy to extend our relationship with Etihad Airways, one of the world’s most innovative airlines, and an organisation which shares the same passion and commitment to cutting edge technology, team-work and precision engineering as we do in Formula 1."

Dubbing Etihad as one of the most forward-thinking title sponsors in F1 history, Ecclestone said: "To secure the airline’s extension of its title sponsorship was fantastic news for the sport and the Abu Dhabi Grand Prix which has made such a huge impact on the F1 season."

The exposure provided by the F1 Title Sponsorship underpins the plans of Etihad and its Abu Dhabi home base, whose strategy is to develop the UAE’s capital into one of the world’s leading economies, tourist destinations, and air transport hubs.-TradeArabia News Service




Tags: Etihad | partnership |

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