Ford car sales zoom in Bahrain
Manama, February 7, 2013
Ford Motor Company said its car sales in Bahrain witnessed a 12 per cent increase thanks to its best sellers such as the Ford Figo, Focus, Mustang and Taurus.
As for trucks and SUVs, these almost doubled in sales with Edge, Explorer and Expedition experiencing the biggest demand, reported the Gulf Daily News, our sister publication.
"Ford and Lincoln sales in the Middle East closed last year on a high note, breaking the 75,000 unit barrier, a 10 per cent year-over-year growth," remarked Ford Middle East sales director Thierry Sabbagh.
The sales of both brands in the last quarter of 2012 jumped an outstanding 42 per cent over the previous year, Sabbagh said.
"Last year has truly been a landmark year for Ford in the region," he added.
Sabbagh is confident that the momentum will be equally strong for 2013.
"We continued to drive growth aggressively across our markets thanks to the great new products we've introduced lately, and the tremendous support we have seen from our dealers. In the last quarter we have gained momentum as our supply got better," he noted.
"It is quite impressive to see that despite the discontinuation of the large volume Ford Crown Victoria, our total sales still recorded a double digit growth for the year," he said.
"With this, we are geared up to start 2013 on a high note as we continue to be laser-focused on the One Ford plan and work with our dealers to further grow the business," explained Sabbagh.
"We will introduce exciting models such as the all-new Ford Focus ST, Escape, Fusion and EcoSport, together with the all-new Lincoln MKZ, all of which are true to the One Ford promise," he added.-TradeArabia News Service
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