BMW launches Pearl Series Individual models
Manama, December 23, 2012
BMW has launched its Pearl Series, a collection of 88 specially designed and produced BMW 6 Series and 7 Series Individual models, to celebrate the GCC’s ‘jewels of the sea’.
The Individual models feature an exclusive frozen matt brilliant white exterior colour and Merino Amaro brown leather interior with newly developed white piping and individual wood trim in ash grain ehite. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals, said a statement.
These exquisite marks of bespoke craftsmanship are the vision of BMW Group Middle East. BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the pearl to a BMW 7 Series and 6 Series Gran Coupé. The result is a series of unique vehicles that are set to truly capture the imaginations and appeal to the discerning tastes of BMW customers across the Middle East, the statement said.
The BMW Pearl Series was unveiled at a series of exclusive Haute Couture fashion shows. In the company of a select line-up of VIP guests and a host of the region’s fashion elite, this unusual commission was launched alongside masterpieces from a number of renowned international designers, including: Giambattista Valli, Alexis Mabille, On Aura Vu by Livia Stoianova & Yassen Samouilov, as well as jewellery houses, Garrard and David Morris.
“Luxury and style are experiences you aspire to; both of which can be achieved through the car you drive and the clothes you wear,” said Alexander Eftimov, director of sales and marketing for BMW Group Middle East. “Just like Haute Couture, the BMW Individual programme is the ultimate reflection of style and exclusivity. It enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims. We have high expectations for the BMW Pearl Series. It will no doubt reinforce BMW's association with luxury and strengthen our status as the leading global premium car manufacturer.”
The BMW Pearl Series is available on BMW 7 Series and BMW 6 Series Gran Coupé models, and can be ordered through Euro Motors, the BMW Group importer in Bahrain. – TradeArabia News Service