Mini Roadster set for grand Bahrain debut
Manama, April 17, 2012
Euro Motors, the exclusive importer of BMW Group vehicles in Bahrain, will be hosting a big event at Bahrain City Centre from April 19 to 22 to welcome Mini Roadster, the latest addition to the Mini cars family.
Surprise awaits the visitors to Bahrain City Centre this week as a host of unique activities have been lined up by Euro Motors for the launch.
Euro Motors will bring a small piece of the MINI world to life in Bahrain through the adventure-themed stand at one of the busiest shopping centres in the Kingdom to promote its latest models.
Entitled “Another Day, Another Adventure,” the theme stand will offer visitors a host of fun and eye-catching stunts, including an open parachute, a go-kart simulator and a giant comic book for visitors to take pictures with. This mall activity will feature both the MINI Roadster and the MINI Coupe.
Visitors will be forgiven for rubbing their eyes in astonishment when they see two vehicles parked with parachutes shooting out of the top, go-kart competition and a giant comic book of MINI heroes representing the MINI family surrounding them, said a senior official.
"The arrival of the MINI Roadster opens another opportunity for us to grow the MINI brand even further, and make it accessible to a wider customer audience," remarked Paul Yates, the general manager of Euro Motors.
"Mini has achieved such phenomenal success in Bahrain over the years making it the most successful small premium car brand in the world. Mini cars are outstanding and fun, yet they meet the demands of today's customers who are looking for something different and fun to drive."
"The new Mini Roadster is a great example of this successful strategy," he added.
The compact Roadster and Coupe, the world’s only two-seater Mini models, embody sportiness and agility, and provide the best-ever interpretation of Mini’s go-kart driving experience.
Commenting on this event, Sarah Klippert, the Mini manager in the Middle East, said, “We wanted to give our newest model an unconventional welcome and create something completely different for Mini enthusiasts. We took an interactive approach and focused on creativity and fun, two things that are fundamental to the Mini brand.”
“MINI is an unconventional brand so the marketing activity we use always has an unconventional approach that supports urban projects and events that champion creativity such as music, film and art,” she added.-TradeArabia News Service