Monday 19 August 2019

Dubai Community Happiness Index hits 89pc in 2018

DUBAI, March 31, 2019

The Community Happiness Index of Dubai’s Roads and Transport Authority (RTA) has scored 89 per cent last year (2018) compared with 78 per cent scored in 2017, which amounts to an 11 per cent rise according to the report released recently by RTA in this regard.

The report released by RTA was based on the six pillars of RTA’s People Happiness Strategy. In the Education pillar to which RTA attaches paramount importance, respondents expressed their happiness with the initiatives, awareness and educational campaign, and announcements made by RTA about road safety, which was reflected in a happiness rating of 89.6 per cent.

In the Culture pillar, respondents were happy with RTA’s important role in supporting the culture and heritage of Dubai, and the rating achieved here was 89.5 per cent. In the Governance pillar, respondents were satisfied with their safety when using RTA’s transportation modes, and the rating scored was 89.3 per cent.

In the Economy pillar, residents expressed happiness with their interactions with RTA staff and the diversity of transportation modes in Dubai, and the rating scored was 89.2 per cent. In the Community pillar, respondents felt that RTA had a major impact on Dubai Economy through effective investment, and the rating achieved reached 89.1 per cent. In the Environment pillar, which achieved a happiness rating of 88.4 per cent, respondents believed that RTA plays a major role in supporting environmentally-friendly transportation modes and encouraging people to adopt healthy lifestyles.

Abdullah Yousef Al-Ali, CEO of Licensing Agency and Chairperson of Happiness and Quality Life Council at RTA said: “The Index also measured the happiness rating of riders of RTA public transport modes. Taxi riders were the happiest scoring a happiness rating of 91.7 per cent, followed by riders of the metro (88.6 per cent), public buses (88.5 per cent), marine transport (86.9 per cent), and tram (82.8 per cent). The overall happiness rating of various public transit means clocked 88.4 per cent. The happiness rating of private vehicle owners with Dubai roads was as much as 90.7 per cent. The overall customers happiness rating clocked 89.2 per cent amongst residents and 85.7 per cent amongst visitors & tourists.”

“The objective of launching the Community Happiness Survey is to understand clients’ needs and improve RTA’s services to deliver best-in-class customer experience and improve the overall customers happiness. Several initiatives were made to achieve this objective across various community segments. A total of 4618 responses were achieved through face-to-face interviews (3680 persons), telephonic interviews (109 persons) and online interviews (649 persons). Surveys were carried out at different times and areas of Dubai, such as malls, residential areas, taxi stands as well as metro, bus and marine stations. Areas covered included Deira, Bur Dubai, Down Town, Dubai South and Dubai East.

“Respondents were fully delighted with the surveys about RTA’s keenness to measure their happiness with RTA’s services. To ensure the objectivity and diversity of the survey, questionnaires covered various nationalities including Emiratis, GCC nationals and other nationalities from various sectors. It also covered a broad range of living and economic standards including retirees, public relation officers, workers, house-wives, students (of different ages & academic levels), visitors, job seekers, public servants, private sector employees, business owners and other social segments. Ages of respondents ranged from 15 to 65 years.

“RTA will continue to undertake effective initiatives to improve the happiness of various community segments in line with the government’s strategy to bring happiness to the community, and accordingly contribute to making Dubai the happiest city in the world,” he added. – TradeArabia News Service


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