London-based World Franchise Associates (WFA), a franchise development consultancy and media company, has signed an agreement to exclusively represent Bombay Borough (India) for development opportunities in the GCC, UK, and SE Asia.

 World Franchise Associates expertly assists franchisors to enter new international markets and provide international franchise advisory services to corporate and private investors who wish to expand their franchise portfolios or enter the franchise market, a statement said.

Bombay Borough offers customers a direct route to re-discover India through an explosion of flavour and a showcase of hyper-local Indian ingredients.  Customers can sample small plates or indulge in large ones, from an eclectic selection of ingredients and pairings that infuse the familiar with the unexpected. The brand satisfies the cravings for good conversation and great food, through an exciting adventure that serves up the very best of India's ingredients and dishes for the armchair traveller.

Bombay Borough dining experience is inspired by a fusion of modern French and British-era old bungalows of India, infusing the west with India into a space where people can gather over good conversation and great food.

The brand uses a mélange of unique ingredients sourced from the far corners of the country and hand-picked and sourced from local farms and suppliers.  Its unique list of ingredients includes: the Bhoot Jolokia, one of the hottest chillies in the world that comes from North East India, the sundried Mango Aam Papad from Amritsar in the North, Pink Salt from the Himalayas, and the unique South Indian Podi Masala.  

Paul Cairnie, chief executive officer World Franchise Associates said, “Bombay Borough offers investors an original and unique culinary experience of India.  The brand’s experimental Indian Cuisine and ingredient inspired menu, using only the finest ingredients to be found globally, creates a first of its kind serving up the very best of India in the fast-casual dining space.” – TradeArabia News Service