The upcoming Middle East Franchise Expo, the region’s premier franchising event in Dubai,UAE will showcase local and international brands, products and services of over 100 companies.

The upcoming Middle East Franchise Expo, the region’s premier franchising event in Dubai,UAE will showcase local and international brands, products and services of over 100 companies, alongside workshops, networking opportunities and Meet the Buyer meetings.

Organised by the Mena Franchise Association (MenaFA),the event will run at the Jumeirah Beach Hotel Convention Centre on October 25 and 26.

During the two days, over 5,000 visitors &delegates will have the opportunity to attend as prospective development partners. Using the highly successful format of World Franchise Forums, the MenaFA Expo focuses on bringing together many high net worth investors and franchisors interested in building successful international and national networks.

A major highlight of the event will be the presentation of the MenaFA Awards for Excellence in Franchising. The categories will include Best ME Multi-Brand Operator, Best ME Master Franchisee Operator, Best ME Franchise Brand, Best ME Franchise Professional and many more.

“We are bringing together franchisors and investors on a common platform,offering them an unrivalled opportunity to meet to do business.  In addition, we will provide real depth and diversity through high level brand presentations and workshops to ensure that everyone benefits,’said Dr Khalid Al Sharfa, Mena FA chairman.

Among the topics to be covered at the Convention will be: Trends and opportunities in franchising, Choosing the right franchise, ABC of successful franchising, The 20points Score Card of Franchising, Franchise legal and regulatory requirements, Best practice for national and international expansion, eCommerce & social media and Shopping mall developments.

The organisers has urged registered visitors to sign up for one to one meetings with franchisors with senior brand representatives to discuss their investment and business aspirations.  

“The MenaFA Middle East Franchise Expo is a must for anyone involved or interested in franchising, from potential franchisees and investors to government organisations wishing to support the industry,” added Sary Hamway, director of World Franchise Associates, MenaFA Strategic partner.  

The Middle East Franchise Expo will create networking opportunities with franchise professionals from across the world, presenting an unprecedented opportunity to evaluate established franchise brands from the US, Europe and the Middle East. Among the franchised business sectors represented at the expo would be food & beverage, retail, service, B2B and B2C. – TradeArabia News Service