Autodesk launches home design app in ME
Dubai, August 20, 2013
Autodesk, a world leader in 3D design and software firm, has announced the Middle East launch of iOS and Android versions of its free app for creative real-time home design.
Autodesk Homestyler allows users to blend high-quality 3D models of products from popular brands with photos of their interior spaces, a company statement said.
The app, which is now available for consumers in the Middle East, provides access to inspiring ideas from a community of designers and design enthusiasts.
“We’ve taken home design to a new level of ease with the availability of Homestyler for both iOS and Android device users. The app is unique because it can transform a single snapshot into a virtual home design playground,” said Samir Hanna, vice president of Consumer Products, Autodesk.
“Extending this technology lets our users express their creativity on the go, tap the existing vibrant community to find inspiration for their home and showcase their personal style with greater ease than ever before.”
Homestyler, a free online home design software, has brought interior design plans to life since 2010, the statement said.
Now optimised for iOS and Android users, the new app offers a wide selection of 3D models of real furniture, home decor and appliances so users can digitally try out everything from rugs and mirrors to paint colors and light fixtures.
For professional designers and brands looking to reach and engage with consumers, the Homestyler app allows them to better communicate their design ideas and reach decisions faster in expressing their vision for their home or office whether playing with new paint colors or viewing 3D models of furniture within the space.
The Homestyler app offers brands—including the high-end design brand B&B Italia, Jonathan Adler and Sherwin-Williams—a unique opportunity to inspire customers by providing them with access to high-quality 3D models of products and make smarter interior design choices, leading to more confident purchase decisions.
“The Homestyler app lets users tap into more than 1,500 Sherwin-Williams colors for inspiration as they create their perfect space," says Jackie Jordan, director of color marketing, Sherwin-Williams. "Colour is a critical element of design and the new iOS and Android versions of the app is a great way to explore the impact of different hues and the relationship between wall colors and furnishings."
In an Infogroup Opinion Research Corporation survey, 65 per cent of US consumers said they would be less likely to return a product after viewing it in 3D. Users can also find inspiration by browsing the collection of 2D and 3D designs, photos and articles uploaded by design enthusiasts and interior design professionals who are part of the over one million-strong Homestyler community.
Additionally, home interior design projects designed through the new Homestyler app can be shared with friends through email or social media networks, according to the statement. – TradeArabia News Service
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