Miami Subs Grill to open in GCC
Dubai, February 17, 2013
The New Miami Subs Grill, the largest regional sub and grill chain in Florida, has inked a deal with Saudi-based Mazah Trading and Contracting Company to open 56 new outlets in the GCC region.
The Gulf franchise locations will be operated under the name Al Zarah Group, with the first outlet to be opened in Saudi Arabia, including a flagship store that will act as the training facility for certification of all future franchisees in the region.
The strategic alliance between the New Miami Subs Group and Al Zarah Group will ensure the successful transition of the franchise to the Middle East, said a senior official.
"With our recent expansion efforts, both at home and abroad, this is a strategic move for strengthening our brand on a global scale," remarked CEO Richard Chwatt.
"As part of their domestic growth efforts, the franchise brand recently announced three new Miami area locations opening, in Miami Springs, Miami and South Beach, for the first time in over 20 years," he noted.
When tasked with finding an American brand to partner with, an associate of Abu Nasser, owner of Mazah Trading and Contracting Co. Lt., immediately recommended The New Miami Subs Grill because of his love of the food and branding from his time spent in the US.
The grill chain is renowned for its Philly cheesesteaks, wings, gyros and fresh Angus Steak burgers.
"We are excited to have partnered with the Al Zarah Group and look forward to seeing the development of our brand in the Middle East," said Robert Haar, the director of franchise development.
"With the brand's recent equity partnership with international music sensation and entrepreneur Armando Christian Perez, aka Pitbull, the push to take the Miami brand "worldwide" is becoming increasingly apparent," noted Haar.
"Not only is his image and signature Miami style being infused in the design of upcoming locations, but Pitbull's global aspirations are influencing the brand's business endeavors," he added.-TradeArabia News Service