Tetra Pak launches new Saudi campaign
Dubai, December 3, 2012
Leading food packaging company, Tetra Pak, has launched its second large media campaign in Saudi Arabia with the ambition to create awareness among GCC consumers about the benefits of using its safe and innovative packaging.
‘Protects what’s Good’, Tetra Pak’s cross-category campaign, aims to extend the awareness of the protection that the company’s packages provides to milk, juice and other food products.
With “6 layers of protection”, Tetra Pak’s carton protects the product from light, air and any other harmful bacteria, thus allowing the retention of nutrients longer with no need of preservatives, a statement from the company said.
The campaign is driven by Tetra Pak and features leading category players such as KDD, AlSafi-Danone, Arla Foods and Al-Rabie who are endorsing the protection message.
“We are delighted that our leading customers are showing such support to endorse our motto: ‘Protects what’s Good’. Just as families protect and care for their loved ones, we take care of the protection and safety of the products packed in our carton-based packages,” said Riccardo Castagnetti, marketing director of Tetra Pak Arabia.
This year Tetra Pak celebrates its 60th anniversary of the delivery of its first of filling machine globally with the launch of the “voices of innovation” video series which showcases the people who have helped to deliver six decades of technology, social and environmental innovation. – TradeArabia News Service
More Miscellaneous Stories
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity
- New Saudi clamp on energy drinks
- Outrage follows Bahrain killer bomb
- Improvised explosive device used in Bahrain attack
- 3 policemen killed in Bahrain blast
- Dammam-Al Ahsa train service starts
- Egypt wheat supplies enough to last until June
- Expat killed at Saudi workers' holding facility
- 80 global speakers for Doha summit on family
- Restaurant runs up $47,555 phone bill in 4 days
- NZ minister to visit Gulf states
- Public-private tie-ups ‘vital for agri growth’