Sadafco a leading food manufacturer, seller and distributor based in Saudi Arabia, has signed a strategic agreement with the Social Responsibility Association to enhance its engagement and impact within the community.

 

The two organisations have successfully worked together in the past. This year the relationship will take a broader and more strategic approach. 

 

Sadafco uses its reach in the society to support thousands of less fortunate families. Speaking on the occasion, Patrick Stillhart, Chief Executive Officer of Sadafco, said: “The Saudia brand portfolio comprises more than 90 household staples loved by families and children all over the region. It is not only right but also part of our responsibility to support the less fortunate in our community and society. This is a step we have wanted to take for some time now. We are confident the organisation we have chosen to collaborate with is the right one for us.”

 

The agreement was signed by Talal Muhammad Mowaffaq Al-Nono, on behalf of Sadafco, as Director of Public Relations and Government Affairs, and Amal Abdul Rahman Khan, as Vice Chairman of the Board of Directors for the Social Responsibility Association, the first licensed association specialised in CSR in the Makkah Province.

 

Strong presence 

The CSR association also has a strong presence in Jeddah and beyond, delivering support to those that need it and those that tend to be overlooked. As a household name, Sadafco is an active play in the CSR space. It already has made sizeable contributions that have resulted in meaningful impact across initiatives including Covid related contributions, career fairs, sporting competition prizes, awareness initiatives, volunteering efforts and even elderly care.

 

As a leading brand with an extensive range of dairy and foodstuff items for consumers of all age groups, Saudia’s range of products cater to every household. 

 

The company has sponsored Ramadan Basket for 15 consecutive years, distributing more than 50,000 nutritional baskets and serving happiness to more than 180,000 people throughout the kingdom.

 

The signing ceremony that was held at Sadafco's headquarters in Jeddah witnessed, Sultan Ahmed Al-Ghamdi, Director General of Legal Affairs and Governance Department, Turki Al-Zahrani, Public Relations and Governmental Affairs, Turki Halawani, Public Relations and Government Affairs Officer, Mashael Zeidan, Corporate Communications Manager and Noura Punjabi, Sadafco Corporate Communications Officer, and Heba Muhammad Bukhari, Executive Director of the association.-- TradeArabia News Service